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CASE STUDY

TIARA

 

GOLF CLASSIC

— THE CLIENT —

A WOMANS ONLY GOLF TOURNAMENT HELD ONCE A YEAR TO HELP RAISE FUNDS`FOR THE LURANA SHELTER SOCIETY, SERVING VICTIMS OF DOMESTIC VIOLENCE IN EDMONTON, ALBERTA AND SURROUNDING AREA

 

 

 

— THE PROJECT —

THE CLIENT WANTS TO PRODUCE A NEW LOGO TO SHOW IT'S COMMITTEE MEMBERS, ALONG WITH A NEW DESIGN FOR ITS CURRENT WEBSITE TO RENEW THE LOOK AND FEEL TO SHOWCASE WHAT THE TIARA GOLF CLASSIC CHARITY EVENT IS ALL ABOUT. THE CLIENT REQUESTS TO VIEW REDESIGNED LOGO ON A WIDE VARIETY OF APPAREL GEARED TOWARDS WOMEN.

 

 

— RESEARCH —

A LOT OF PEOPLE DON'T KNOW THE POWER OF REVERSE IMAGE SEARCH USING THE MAMMOTH SEARCH ENGINE CAPABILITIES OF GOOGLE YOU WILL BE SURPRISED AT WHAT YOU CAN FIND. REVERSE IMAGE SEARCHING CAN NARROW DOWN  FROM WHERE AN  IMAGE ORIGINATED INITIALLY, FULL RIGHT OWNER AND ENDLESS OTHER FACTS ABOUT AN IMAGE INCLUDING COPYRIGHT.

 

I USED REVERSE IMAGE SEARCH TO SHOW THAT THE CURRENT LOGO WAS NOT IN FACT FROM A WELL THOUGHT OUT DESIGN BUT RATHER WINDOWS 95 POWER POINT CLIP ART.

 

— DESIGN —

ALTHOUGH THE CLIENT WAS BROUGHT TO BE AWARE OF THE ORIGINS OF THEIR CURRENT LOGO THEY WANTED SOMETHING SIMILAR DUE TO THE HISTORY OF ITS PRIOR YEARS. THEY WERE ATTACHED TO IT. THE FOLLOWING DESIGNS ARE WHAT I PRODUCED FOR THE TIARA GOLF CLASSIC. TWO OPTIONS.

 

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TIARA GOLF CLASSIC

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